Sculpture geek tools
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To find them, Liz uses the Questions filter in the Keyword Magic Tool to find the most popular and relevant queries: It’s important to address all the questions the audience has around a given topic and include all the long-tail keywords and term variations. Search trend - this way Liz and Dan make sure they publish recipes at exactly the right time for the peak search.Īnyone who’s dabbled in SEO knows that having just one target keyword isn’t enough for a well-optimized content piece.Keyword Difficulty - a Semrush metric showing how hard it would be to rank high for this query on a scale of 0-100%.Monthly search volume - this reflects how many people on average look for a given topic each month.During research, they paid special attention to the following metrics: Instead of choosing random recipes, they started collecting ideas in the blog and social media comments and checking them with the Semrush Keyword Magic Tool. The first thing Liz and Dan realized is the importance of keyword research and offering answers to exactly what people were already looking for. Solution: optimized content strategy and technical SEO Finding and Verifying Content Ideas All of it thanks to the exponential organic traffic growth they’ve experienced since 2019. “Previously, I thought blogging was just a hobby, that it's not a real way to make money,” says Liz.įast forward to 2022, blog is the #1 income source for Sugar Geek Show with a whopping 1.5M pageviews a month.
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While Liz had already formed a tight professional community, many of whom subscribed to her new school, the subscription revenue growth wasn’t going as fast as she hoped.Īfter a few slow years, Liz and Dan decided to put most of their efforts towards growing their blog audience and monetizing it.
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In 2015, Liz and Dan launched Sugar Geek Show-an online school with a monthly subscription model and a free blog for sharing recipes and baking techniques. “We ran into a bottleneck-only Liz could make these elaborate sculpted cakes and we couldn't really scale the business,” Dan shares. As the business developed, Liz and her husband Dan realized that it had a very fast-approaching limit: Liz Marek, a talented sculpted cake artist, ran a successful bakery in Portland and had a passion for sharing her culinary knowledge. Business Challenge: create a scalable online business Started out as primarily a membership website for cake decorators, Sugar Geek Show grew to include kitchen-tested cake and dessert recipes, along with a robust YouTube channel, a published book, online classes in 7 different countries and yes, even a TikTok channel (with 2.2 million followers). Sugar Geek Show is an online cake decorating learning platform and food blog that focuses on the nerdy aspects of baking while incorporating beginner-to-advanced cake decorating and sculpting techniques. Liz Marek, Founder of Sugar Geek Show About Sugar Geek Show: